It’s not all about Google
Yes - Google still handles the bulk of global search engine searches. . . meaning that, theoretically - they can deliver more traffic to your website than any other engine.
However, there is a lot more to a website’s life than Google; at least there should be. There is an immeasurable amount of website traffic to be gained from these “lesser”, often ignored, search engines. Specifically: Yahoo!, MSN & Ask. I’m guilty of it, I know. My homepage is Google and when I search - that’s what I search from. I guess you could say I’m pretty ignorant as to what makes these other search engines tick - and I expect there are a lot of other hobbyist webmasters that are, too.
I stumbled upon this long, but immensely enlightening, piece on the seobook.com website: “Google vs Yahoo! vs MSN: Comparing Search Algorithms“. If you’ve got the Google Blinders on - this is a highly recommended read to open your eyes up to some of the inward workings of other major search engines.
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