Since the past 10-15 days Google has been updating Pagerank. PR is updated every quarter by Google and this one has been long overdue.
Google seems to have devalued its PR ratings accross the board. PR8 sites are now PR6, PR5 sites have become PR4 or PR3 and so on. Rumors have it that Google is coming out with an alternative ranking algorithm code named ‘Webrank’. Interestingly, the Pagerank technology patent is owned by Stanford University and is licenced to Google for use until 2009.
Is that the reason Google wants to develop it’s own alternative website ranking system and the reason for this PR downgrade? Or is Google penalizing websites for selling links? Only ‘G’ knows 
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05.Nov.07 
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So what is ‘Guerilla SEO’? Let us see what the word ‘guerilla’ means. As per m-w.com (Merriam Webster) the definition goes
‘a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage‘
Guerilla SEO is a skill whereby SEO’s manipulate the SERPS of websites by using irregular guerilla tactics to boost their site rankings. These are whitehat SEO tactics bordering on the edge of blackhat SEO.
As a professional SEO, I optimize and look at many sites every day, and of late I see a trend of ‘Guerilla SEO’. A lot of people have been manipulating rankings using these seemingly whitehat tactics to get their sites ranked well.
Some examples of Guerilla Search Engine Optimization would be:
1. Social bookmarking: del.icio.us/digg/stumbleupon etc. By manipulating your sites votes on these services, you can get a tremendous boost in the ‘trustrank’ factor of your site, as incoming links from such site are viewed by the SE’s as a strong vote to your site given by actual users (real people).
2. Free Webpage hosting sites: Tripod, Angelfire, Freewebs, Geocities et al. Incoming links from these sites also carry a lot of weight in the SE’s as they are high traffic, high PR sites.
3. Personal profiles/ Personal pages: Yahoo 360, AOL homepages etc. Links to your site from these giants carry a lot of weight because of their ‘Authority link’ factor as these are mostly Alexa Top100 sites with high PR, tons of incoming links and high link poularity.
4. Help / Answer sites: Yahoo Answers, Answers.com etc. - Getting a backlink to your site by helping people (and quoting your site as a helpful resource) is the easiet way to get a Authority site link. For the same reasons above, this link weighs a lot in SE’s.
5. Social Networking sites: Myspace, Xanga, Facebook etc.
6. News sharing / User submitted / Hot stories: Netscape, Fark, Reddit etc.
and many more like Video sharing sites (Youtube), Forums, Classified ad sites (Craigslist), Groups (Yahoo groups, Google groups) etc …
If you use the hubfinder tool (which I had written about last) for your site, you will notice how many of your competitors are using Guerilla SEO tactics. Go ahead - try it out for yourself!
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27.Aug.07 Off Page SEO Comments (0)
